Social media is a key tool when job hunting, for both recruiters and candidates. Social networks offer job seekers the opportunity to learn about companies they’re interested in; connect with business contacts; and hear about job openings straightaway, among other things.
So, what does your social media accounts say about you and are you taking advantage of the opportunities available to you online, when looking for a new job?
Verovian Consultancy has put together our dos and don’ts on how to use social media to your advantage as a jobseeker and how to avoid those common mistakes:
Create an online presence
As well as allowing you to keep in touch with your friends, social networks can help you find a new job. It’s important to have an online profile where you can showcase your skills and experience. Having an online presence will also enable you to connect with key people in businesses and companies you may want to work for. Your profile should be treated as an online version of your CV. Make sure all of your personal information is accurate and kept up-to-date. Display your location and your full first and last names to make it easier for recruiters to find you.
Connect with key people
Use your social media account to connect with individuals who can refer you for the jobs you are interested in. Connect with recruiters, HR personnel or colleagues who work in a similar position. Let them know you’re interested in a new position and ask their advice on the best way to apply.
Consistency is crucial
If you have more than one social media account, check all your profiles are consistent with each other. Whilst it is important to target your CV when applying for a job, the information you include about your job history and education should be the same.
DON’T post inappropriate comments
Be careful what you post. Whether it’s your views about religion and politics or personal feelings, especially about your former employers, you never know when someone will share something you have posted. If you are applying for a new job review your posts and delete any inappropriate comments. Similarly prospective employers will not be impressed to see offensive comments posted on profiles, even if they’re written by someone else. Be sure to change your privacy settings to prevent anything being posted on your profile without your prior knowledge and consent.
DON’T use poor grammar
Don’t use poor grammar or make spelling mistakes when posting on your profile or when sending a message to recruiters or others whom you are trying to connect with through social media. It is also advisable to tailor your communications with recruiters rather than sending out generic messages.
DON’T forget to interact
Too little or no activity on your online profile can be interpreted as trying to hide something or as a indication you aren't well-established in a career or community. Be sure to engage with other users, professional groups and companies. Show your hobbies and interests.
Ultimately, social media can be a great tool when it is used appropriately. As we see more and more employers scanning networks, it's apparent just how important it is to use all social media channels effectively.